Loading...
You are here:  Home  >  Money Matters  >  Marketing  >  Current Article

To Be Successful, Do What You Do Best

By   /  April 2, 2013  /  Comments Off on To Be Successful, Do What You Do Best

When Forrest Pritchard, a Berryville, VA farmer, decided to sell Montana lamb along with his farm raised beef and pork, he knew he had a winner on his hands. See what he learned in the process.

    Print       Email
Forrest Pritchard and Hammer

Forrest says “Sometimes I still just want to hit myself in the head with a hammer. You probably know what I mean.”

For years, Forrest Pritchard has been selling farm raised beef and pork at his on farm store, and to dedicated customers at the farmers markets in Washington D.C.  So it seemed like a win-win situation when another farmers market seller suggested he take over the business of selling lamb from Montana.  Forrest put a pen to paper to figure out the costs involved, and came up with a tidy profit.  He signed a contract, waited for the product to arrive, and then for the money to roll in.  But that’s not how it worked out.

In what he describes as “The Biggest Mistake I Ever Made as a Farmer,” Pritchard tells the rest of the story and shares a lesson he learned that can help us all be more successful.

Read it here!

    Print       Email

About the author

editor and contributor

Kathy worked with the Bureau of Land Management for 12 years before founding Livestock for Landscapes in 2004. Her twelve years at the agency allowed her to pursue her goal of helping communities find ways to live profitably AND sustainably in their environment. She has been researching and working with livestock as a land management tool for over a decade. When she's not helping farmers, ranchers and land managers on-site, she writes articles, and books, and edits videos to help others turn their livestock into landscape managers.

You might also like...

Can Wildlife Improve Your Bottom Line?

Read More →