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How to Start a Movement

By   /  March 2, 2015  /  Comments Off on How to Start a Movement

We’re turning two! To celebrate, all month long we’re sharing the On Pasture backstory, describing how we got to here, what we think is important about our work, and how we hope to contribute to our Community.

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A couple of years ago, we decided to start a movement. We wanted to create a community of learners who were looking for and sharing information on sustainable, profitable, pasture-raised livestock.

What we did pretty much followed the guidelines that Derek Sivers describes in this 3 minute TED talk. Just think of us as the goofy guy starting off the dance on the hillside:

And the link for our tablet readers.

Now, here’s the breakdown for the On Pasture Movement:

A leader needs the guts to stand out and be ridiculed.
We’ve never been so much concerned about ridicule, and fortunately we’ve gotten very little of that. But it did take guts to decide that we were going to commit to a start up that would require 7 articles a week, with no monetary support. We must have watched Field of Dreams once too often, and we believed that if we did good work, things would work out.

The first follower is what turns a lone nut into a leader.
We discussed the idea with our network of friends and colleagues and they were the ones that made us think that maybe we weren’t completely nuts. They agreed that there was need for this kind of publication, and they promised some level of support as authors and readers. Then they followed through with some of the first articles in 2013, and continuing today. Thank you for not leaving us out there dancing by ourselves! 🙂

Start a MovementIf you care about a movement, have the courage to follow and show others how to follow.
Because you follow us every week, we keep going. Your comments to articles, your emails to us, and the uptick in readership every week inspires us to work harder and find the answers to questions you’ve asked. The stats show us when you’re sharing articles, and sending folks to be part of the growing On Pasture Community. You’ve shown confidence by advertising, or signing up to be a member, or becoming an underwriter.

And Now for the Next Step:


Now that you’ve found a couple of lone nuts doing great things, will you join us? 

You can read On Pasture without being a member, but if you’re not a member, On Pasture can’t survive.

On Pasture is not supported by any grants or government funding. That’s why we’re asking for your support. We’re not asking for a lot because we know how life on the farm or ranch is.  But, if every reader sent us what they’d pay for a cup of coffee once a month, we could cover our basic costs.  With a monthly coffee and a donut?  We’d actually be able to cover some salaries, and spend more time gathering the information you need.  The bigger your support, the more we can do for you.

We’ve grown to about 40,000 readers per month in just 2 short years. So we know that what we’re doing is valuable. Your support means that we can keep on doing it for another year. Just choose the button on the right that works for you. And if times are tough, we get it. Just send us a note to let us know what you like about On Pasture.

Thanks for reading!

Kathy and Rachel

Have a cup of coffee or tea with us and keep On Pasture online!

Have a cup of coffee or tea with us and keep On Pasture online!









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  • Published: 2 years ago on March 2, 2015
  • By:
  • Last Modified: February 26, 2015 @ 2:21 pm
  • Filed Under: The Scoop

About the author

editor and contributor

Kathy worked with the Bureau of Land Management for 12 years before founding Livestock for Landscapes in 2004. Her twelve years at the agency allowed her to pursue her goal of helping communities find ways to live profitably AND sustainably in their environment. She has been researching and working with livestock as a land management tool for over a decade. When she's not helping farmers, ranchers and land managers on-site, she writes articles, and books, and edits videos to help others turn their livestock into landscape managers.

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