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The cattle industry lost 40 years due to assumptions leading us into high input operations that did not increase NET profit. The industry was directed towards more technology, ignoring the basics of nature. Cattlemen were encouraged to attempt to make the cow do more than she was designed for, and at the same time failed to keep up with emerging concepts in grazing management based on what plants need for highest production. Increasing income is difficult. Decreasing input expense can bring an immediate response to NET profit. It is not how much you make, but how much you keep. It is time for the producer to concentrate on building a profitable operation closer to the natural world with fewer purchase inputs. This book gets you started.