You are here:  Home  >  Money Matters  >  Current Article

Are You Working for a Lunatic?

By   /  April 6, 2015  /  1 Comment

    Print       Email
In one of my recent Pharo Cattle Company updates, I discussed our need to learn how to work smarter
    Print       Email
  • Published: 6 years ago on April 6, 2015
  • By:
  • Last Modified: April 6, 2015 @ 12:13 pm
  • Filed Under: Money Matters

About the author

is an industry leader in developing bulls on forage, and is internationally known as a successful rancher and businessman. In the mid 80s, Kit started out by leasing grassland and buying cows. In the beginning, he strived to build a herd that would wean bigger calves, but quickly learned that increasing weaning weights did not increase profit. Kit then changed his management approach to be profit-driven instead of production-driven, and carried-out management practices to reduce and eliminate expenses. At the same time Kit implemented ways to increase beef production per acre – compared to beef production per calf. Over the last 25 years, Kit has grown his ranch into a very profitable family corporation. From the first production sale of 7 bulls in 1990, Pharo Cattle Company now produces and markets over 800 forage-developed bulls every year. Kit Pharo advocates several no-nonsense ways to put profitability back into ranching and publishes a quarterly newsletter that is sent out to over 20,000 people.

1 Comment

  1. Donald says:

    Thanks, as a husband-wife team we should be able to be 1.5 people each. We might even pull it off some days….. I am usually .5 people and my wife is 2.5, that’s why they are referred to as “the better half”?

You might also like...

Sunk-Cost and Status Quo Bias – Getting Over These Hurdles to Success

Read More →
Translate »