Last week we asked, “Is It Time to Say Goodbye?” We laid out our simple business plan, and what we need in order to keep on going. We got a lot of responses, and suggestions, so we want to share those, along with our answers, and give you an idea of where we’re at and how you might be able to help if you think that’s the right thing to do.
First to the good news. We received $4,647 in support from 75 people and three Underwriters. Yankee Credit is a brand new supporter of On Pasture, as is the Maryland Graziers Network, and Thousand Hills Cattle Company is renewing for a second year.
Speaking of Underwriting: More Help Could Be On the Way!
One reader called to say that he was in contact with foundations that would like to support On Pasture, but their rules only allow them to give money to non-profit organizations. On Pasture is not a non-profit, but the National Grazing Lands Coalition has offered to accept support on our behalf and direct 100% of the support to On Pasture. If your organization would like to support On Pasture through this avenue, please contact Rachel Gilker to learn more.
Another On Pasture reader called who is associated with a Resource Conservation District. They are exploring the possibility of sending support to On Pasture on behalf of farmers and ranchers in their district. We are also working with both Risk Management Education and the Farm Bureau about how On Pasture can help them meet their outreach requirements and how they can support On Pasture for that assistance.
The bottom line is that lots of folks think that On Pasture is important and they’d like us to continue. We’d like to also, and we’re more than halfway to our annual goal. If you’d like On Pasture to stay online, please click here. Thank you so much for reaching out and sending your support. It means a lot to us!
Other Reader Suggestions and Thoughts
We got feedback about our business model. Some suggested that thinking readers would pay for a product that they could read for free was naive and overly optimistic. Some said we were behaving like a non-profit when we’re not, we’re a business. Some said that asking 1 in 10 to support the other 9 in 10 who don’t pay was a bad idea and that we should implement a paywall, where you pay or don’t read. Others sent extra money to help pay for those folks who just can’t afford to send support right now.
We appreciate everyone’s thoughts. You all make good points. Here’s how we responded to one letter writer:
“From the beginning we’ve thought of On Pasture as a community supported agriculture venture where we provide useful information that helps our readers be more successful, and in return the reading community would provide support at whatever level each individual could afford. Knowing that many readers who need the information most might not be able to afford to send support is one of the reasons we haven’t put up a pay wall. Another reason is that it’s just as hard to set up a paywall and get paying customers as it is to try what we’re trying.
“Lots of media sources are struggling to figure out how to provide their product online while still making a living, and this is our particular experiment in that vein. Time will tell how it turns out.”
You are our community and we can’t continue without your input. So whether it’s to send your support for the Fall Fund Drive, or just your ideas in the comments below, we thank you for sharing with us.