We Got a Grant – But It Doesn’t Work Unless You Send Your Support

What a difference a year makes!

Last year at this time we had 40,000 readers a month. This year we’ve got 80,000.

Last year at this time we were worried that our business model wasn’t going to work out. So we asked you to send the support we needed to keep on publishing and you did. THANK YOU!!!

This year, we are the honored recipients of a Conservation Innovation Grant from the Natural Resources Conservation Service that provides the support we need for the next three years. We are so excited about this opportunity to build relationships and partnerships that will help us serve our On Pasture Community even better.


Here’s the fly in the ointment.


All Conservation Innovation Grants require in-kind and/or monetary match. This helps demonstrate that whatever project is supported by the grant is important enough to others that they are supporting it as well. To make this grant happen, we agreed to provide a lot of in-kind support in the form of our own work. That wasn’t quite enough to make the numbers work.

And that’s where YOU come in.

We need $15,000 in support from On Pasture readers and sponsors every year of the three year grant. So we’re asking you to take a moment and head over to our support page and send what you can.

It’s not a lot of money to raise when you figure the number of readers we have. But if everyone thinks that someone else is going to take care of it, then no one does anything and we’re right back where we started. Be our someone.


Kathy and Rachel


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