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How We Start a Movement

By   /  October 7, 2019  /  Comments Off on How We Start a Movement

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Back in 2013, some friends and I decided to start a movement. We wanted to create a community of learners who were looking for and sharing information on sustainable, profitable, pasture-raised livestock.

What we did pretty much followed what you see in a video presented by Derek Sivers for his 3 minute TED talk. One shirtless, goofy guy starts dancing, another joins him, then a third, and finally a whole crowd is jumping and shaking and rolling around. As the video plays, Derek breaks down the steps that turn one guy’s idea into a movement.

In essence, that video describes the On Pasture movement:

A leader needs the guts to stand out and be ridiculed.
It took guts to commit to 7 articles a week with no monetary support. And there’s been some ridicule about a business plan that basically says, “If we give good content, people will support it with a few dollars – and they can choose whatever they want to give.”

The first follower is what turns a lone nut into a leader.
Along the way, more and more folks stepped up to join us. We have more authors who send in great content and we have readers who send in support. The crowd is growing!

If you care about a movement, have the courage to follow and show others how to follow.
This is the step we’re on now. We’re in the last weeks of a fund drive to make a $15,000 match for the grant that has funded On Pasture up until now. We need you to help us cover the last $3,286. Consider becoming On-Going Supporter at $5 a month. That’s $60 every year for our match requirement. PayPal will charge your credit card once a month. And if something changes in your life and that no longer works for you, you can cancel further payments. Not only will you help keep On Pasture online, you’ll be able to ignore all future fund drive requests!

If you’re part of an organization that benefits from what On Pasture does, consider becoming an On Pasture Sponsor. Here’s what you’re supporting. To get started, contact Peter Williams.

If you’ve already sent your support to help us meet our grant match, THANK YOU! The support and the notes you’ve sent really encourage me to keep on going.

Every little bit helps. Just click and join the movement:

Thank you for reading and being a part of the On Pasture Community. We thank you for your support!


P.S. We have just 3 weeks to make it to $15,000. So don’t delay!

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  • Published: 2 months ago on October 7, 2019
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  • Last Modified: October 7, 2019 @ 9:25 pm
  • Filed Under: The Scoop

About the author

Publisher, Editor and Author

Kathy worked with the Bureau of Land Management for 12 years before founding Livestock for Landscapes in 2004. Her twelve years at the agency allowed her to pursue her goal of helping communities find ways to live profitably AND sustainably in their environment. She has been researching and working with livestock as a land management tool for over a decade. When she's not helping farmers, ranchers and land managers on-site, she writes articles, and books, and edits videos to help others turn their livestock into landscape managers.

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