Is On Pasture Worth 16¢ a Day?

Last week I broke the news that On Pasture was not selected for ongoing funding through the NRCS’s Conservation Innovation Grant program. For the past three years, 70% of On Pasture’s operating budget was covered by a Conservation Innovation Grant. Now we’re exploring new avenues to fill that gap, including a subscription model, to ensure On Pasture stays online.

To all of you who sent emails in response, THANK YOU for your ideas and support. I really appreciated hearing from you. To keep everyone in the loop, here’s what I talked with folks about.

More Advertising

A number of you suggested that we increase the number of advertisers to fill the gap in funding. We’ve got some great advertisers and not only do they offer great products and services, they also have been very helpful for covering publication costs. Unfortunately, we don’t have a lot of room for advertising, and I’m not sure you’d be happy with the volume that would be required to cover costs.

But the biggest problem with this solution is that it takes a lot of time to find and work with advertisers.  That’s time away from what I do best, which is write the content that makes On Pasture your go-to grazing resource.


I got several notes from folks who thought they might be able to be an On Pasture sponsor, or might know organizations that would be interested in helping. That would be great! Sponsors have been an important part of our operating budget. If you or your organization would like to learn more about sponsorship opportunities, do send us a note.


This is an area where I could really use your input. When folks wrote saying they would be willing to subscribe, I asked them what value they would place on a subscription. I had suggestions ranging from $50 to $60 all the way up to $250.

My goal is to make On Pasture available to as many graziers as possible while still covering expenses. It looks like $5 a month would do the trick, or, as Joe wrote, foregoing one dessert a month when he eats out. That comes out to about 16¢ a day for 7 new articles a week and access to the 2,500 articles in the archives.

What do you think? Drop me a note with your thoughts and suggestions. Help me do the best I can for the On Pasture community.

Thanks for reading!


2 thoughts on “Is On Pasture Worth 16¢ a Day?

  1. And don’t forget that .16 per day also helps other content makers that contribute to OnPasture 🙂

  2. What was the reason given by NRCS for discontinuing the grant?

    I am becoming increasingly disenchanted with NRCS. My experience working with them has been discouraging and unrewarding. NRCS appears to be a broken institution which I now resent supporting with my taxes.

    I am an ongoing supporter of ON PASTURE, which continues to be a very valuable resource. I personally would rather see you go to a subscription system rather than increasing advertising but I’m sorry ON PASTURE can no longer be free. Good luck and many thanks for your excellent work!!

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