Giving Graziers What They Want

As you’ll see from the Working Cows Podcast we’re sharing this week, providing the right information at the right time is a tricky business. You have to know what graziers want, how much time they have for reading or listening, and then do all the work to put together the information in a format that works for them. That doesn’t even take into account trying to find the funding to cover the costs, which comes with special challenges. Paraphrasing Clay Conry, “We tell listeners and readers to reduce inputs, don’t buy things, and that’s not a message that works for most advertisers.”

To make sure I’m doing the best I can for you, I sometimes survey you to find out what you want. Knowing your experience level (beginner to old hand), what you’d most like to read about, and how much content you can absorb is really important to the decisions I make.

For example…

For the last almost 8 years, I’ve published 7 to 8 articles a week including the Scoop and the Funnies. That’s about 8,000 words a week, which can be a lot for anyone to read. It also means that it’s hard for me to produce in-depth articles because of the time constraints. So this year I asked you for some input, and here’s what you’ve told me so far:

From this, we can see that 87% of readers read 5 or fewer articles and 59% would reduce the number published each week. How I translate this is most folks would be satisfied with fewer articles. And this would make me happy because it would allow me to do something I’d like to do – focus on series and ebooks that take a deeper look at topics of value to you.

Thanks to all who have completed the survey so far, I also have a long list of topics to work with. So, this is a direction I think On Pasture will be heading in the near future.

Grazing 101

As an example of what this might include, I’m currently working with the National Grazing Lands Coalition and Yvette Gibson to create a Grazing 101 ebook and online course. The free ebook and course will be available this spring. This will be an excellent resource, especially for the 1/3 of our readers who say they’re beginning graziers. If you’d like to be notified when they’re available, click here and add your name and email so we can get in touch.

And, if you’d like to have more say in the direction On Pasture heads or the topics we cover, head over here and tell me what you think!

Thanks for reading. Be safe out there!


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