A Word About Sustainability

Sustainability is a word that gets thrown around a lot these days. It is defined literally as “the quality of not being harmful to the environment or depleting natural resources, and hereby supporting long-term ecological balance." This seems like an awfully good description of what cow-calf producers do every day. Sadly though, there are those who accuse our industry of being unsustainable. This has less to do with reality than the hidden agenda of groups who wish to end production agriculture. But perception can become reality in the minds if an uninformed public, so ranchers have a duty to stand up for ourselves and share the wonderful story that is grass-based ranching. At Isa Beefmasters, cows spend virtually their entire lives on native pasture. Sure we supplement nutrition during times of stress, but the vast majority of their diet is provided by Mother Nature. A cow is a fabulous creature, harvesting energy from the sun, in the form of plants that are not usable directly by humans, to produce tasty, nutrient dense BEEF. And the plants they are harvesting are native perennials which, under good management, w

All the grazing management tips you need

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