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A Word About Sustainability

By   /  March 30, 2015  /  Comments Off on A Word About Sustainability

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This piece comes to us from Lorenzo Lasater, Isa Cattle Company. Sustainability is a word that gets
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About the author

Lorenzo Lasater is co-owner and President of Isa Beefmasters, LLC in San Angelo, Texas. Lorenzo graduated from the University of California Santa Cruz in 1990 with a B.A. in Literature. He then attended Texas Christian University's Ranch Management Program. Isa Beefmasters raises registered Beefmaster cattle on native ranchland in 8 leased locations around Texas. The company holds a 140 head bull sale each October (this October will be the 54th!), offers females for sale private treaty and sells semen and embryos both domestically and internationally. Lorenzo is the grandson of the founder of the Beefmaster breed, and a fifth generation rancher, so he has spent his entire life around Beefmasters. He has served as President of Beefmaster Breeders United and is also is a Director of the Texas and Southwestern Cattle Raisers Association.

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