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A Model for Getting Local Meats and Produce Into Supermarkets

By   /  April 22, 2019  /  Marketing, Money Matters, Start Ups  /  No Comments

Fifteen years ago, it was unheard of for a small farm to sell beef to a supermarket. But today, thanks to Diana Endicott and several projects supported by Sustainable Agriculture Research and Educatioan grants (SARE), over 100 farmers in the Kansas City area supply 30 supermarkets, with meats, fruits, vegetables and specialty goods. Diana and […]

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Lies, Scams, Disagreements, Misunderstandings – The Need for Written Agreements and/or Contracts

By   /  January 21, 2019  /  Leasing Pasture, Marketing, Money Matters  /  1 Comment

We all prefer trusting and being trustworthy, but sometimes things just don’t work out without a contract of some sort to clarify expectations. Here are some examples of problems that could have been prevented by having more than a handshake.

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Learning to Market from the Heart – What I Learned from Charlotte Smith

By   /  September 17, 2018  /  Marketing, Money Matters  /  Comments Off on Learning to Market from the Heart – What I Learned from Charlotte Smith

On Pasture author Jenn Colby was one of the people who participated in Charlotte Smith’s free webinar last May and then went on to take Charlotte’s 5-week farm marketing course with me and about 50 other members of the On Pasture Community. We asked her to share what she learned from “Farm Marketing From the […]

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The Language You Need to Be Using in Your Marketing

By   /  September 10, 2018  /  Marketing, Money Matters  /  2 Comments

You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]

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How to Talk About Your High Prices Without Feeling Guilty

By   /  July 23, 2018  /  Marketing, Money Matters  /  1 Comment

Here’s the mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity, and how you can implement it yourself.

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