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Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

By   /  May 21, 2018  /  Marketing, Money Matters  /  No Comments

Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he’d heard. Last week we shared her first article covering six steps for getting started making money from your farm. This week she takes a deeper look at one of those steps: Attract your dream customer. I work with thousands […]

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Calculating Meat Storage Costs for Chest Freezers

By   /  February 26, 2018  /  Marketing, Money Matters, Start Ups  /  2 Comments

If you put the cost of electricity in terms of the number of chickens or pounds of beef you have to sell to pay for it you’ll have a better handle on making a profit.

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Grassroots Farmers Cooperative Helps Farmers Grow and Make Money

By   /  December 18, 2017  /  Marketing, Money Matters  /  Comments Off on Grassroots Farmers Cooperative Helps Farmers Grow and Make Money

Grass Roots Farmers’ Cooperative has grown into a $2 million-a-year business thanks to farmers working together to serve a common market, and some assistance from Heifer International. They hope their example can serve as a model for other farmer groups.

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What’s the Right Price for Prescribed Grazing? Ask the Market

By   /  November 20, 2017  /  Marketing, Money Matters  /  Comments Off on What’s the Right Price for Prescribed Grazing? Ask the Market

Recently, On Pasture ran an excellent article by Dave Pratt aimed at helping graziers apply the right price tag to commercial prescribed grazing services. Dave’s piece outlined a detailed, step-by-step process one should follow to make sure a hypothetical  price will cover all the costs of providing the service and still allow for a meaningful […]

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Vital Farms Raises Bullsh*t Free Eggs

By   /  October 30, 2017  /  Livestock, Marketing, Money Matters, Poultry  /  1 Comment

When we first watched this video, it made us laugh, and it was headed for the On Pasture “Funnies” category. But then we visited the Vital Farms website to learn more and decided this is serious business. You know, it and we know it: cage free and free range eggs aren’t all they’re cracked up […]

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