The Language You Need to Be Using in Your Marketing
You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]
Read More →How to Talk About Your High Prices Without Feeling Guilty
Here’s the mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity, and how you can implement it yourself.
Read More →Increase Your Profit by Understanding Marketing
I recently read on article here in On Pasture where Kathy wrote that she’s tired of people talking about how little money they make, and that some youngsters think agriculture should be a public service. For years I thought the biggest problem facing animal agriculture is the brain drain. Think about it, generations before us […]
Read More →Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm
Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he’d heard. Last week we shared her first article covering six steps for getting started making money from your farm. This week she takes a deeper look at one of those steps: Attract your dream customer. I work with thousands […]
Read More →Calculating Meat Storage Costs for Chest Freezers
If you put the cost of electricity in terms of the number of chickens or pounds of beef you have to sell to pay for it you’ll have a better handle on making a profit.
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