Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he'd heard. Last week we shared her first article covering six steps for getting started making money from y

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4 thoughts on “Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

  1. The step I need to work on is getting a website up and going. Facebook is my current marketing method of my whole wheat baked goods (I grind the wheat fresh before baking). It works okay for local customers, but I would like to grow my customer base and agree that a website is essential.
    I already know my dream customers. One, who lost around 40 pounds last year, posts on her Facebook page about buying her “diet food” from my bakery! Why have I have not asked her permission and used her quotes when posting for my bakery?

    1. Ah, your business sounds amazing! My good friend & farm customer does this as well & is writing a book on baking with locally grown/milled grains. So many great grains around and good for you for making them available!

      Yes, ask her for a testimonial!! That’s super! People will love to hear her story 🙂

      Thank you for commenting!

      -Charlotte

  2. Your dream customer is also someone else’s dream customer. So if you don’t produce broilers or turkeys, you could also point your dream customer to “another farmer who produces food from the same set of values that I espouse.”

    1. So true, Curt! How wonderful it would be to have a network of farmers who you know will treat your own dream customer as well as you do. They’ll come back time and again and send their friends to both!

      Thanks for commenting & reading 🙂

      Charlotte

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