The Language You Need to Be Using in Your Marketing
You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]
Read More →Cow Calf Operation Costs Are Up. Tell Us How You’re Managing For This
The business success of beef enterprises often suffers because two questions are not evaluated regularly: 1. How much do I have invested in my cattle operation? 2. Can I get a fair market return on my investment? Some families accept a negative return because the “way of life” is a benefit. Still, good business practices […]
Read More →Custom Grazing: Why I Got Out
After five start-up years as a custom grazier, Meg decided to make some changes. Here she talks about why and what her new set up is.
Read More →Don’t Play Their Game, Play Yours! Focusing on Efficiency Creates Profitability
Here’s how to improve your efficiency so you can have more cash and more profit. Don’t be put off by the crop example – livestock are just another crop, right? (And a special shout out to that On Pasture reader who said they don’t like Money Matters articles, but thinks about them every time before spending a dollar. :-))
Read More →Custom Grazing: Why I Got In
Meg spent her first five start-up years as a custom grazier. Here she talks about the benefits to her and to the livestock owners and how custom grazing worked for her.
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