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The Language You Need to Be Using in Your Marketing

By   /  September 10, 2018  /  Marketing, Money Matters  /  1 Comment

You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]

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Cow Calf Operation Costs Are Up. Tell Us How You’re Managing For This

By   /  September 3, 2018  /  Money Matters  /  2 Comments

The business success of beef enterprises often suffers because two questions are not evaluated regularly: 1. How much do I have invested in my cattle operation? 2. Can I get a fair market return on my investment? Some families accept a negative return because the “way of life” is a benefit. Still, good business practices […]

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Custom Grazing: Why I Got Out

By   /  August 27, 2018  /  Money Matters  /  4 Comments

After five start-up years as a custom grazier, Meg decided to make some changes. Here she talks about why and what her new set up is.

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Don’t Play Their Game, Play Yours! Focusing on Efficiency Creates Profitability

By   /  August 13, 2018  /  Money Matters  /  1 Comment

Here’s how to improve your efficiency so you can have more cash and more profit. Don’t be put off by the crop example – livestock are just another crop, right? (And a special shout out to that On Pasture reader who said they don’t like Money Matters articles, but thinks about them every time before spending a dollar. :-))

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Custom Grazing: Why I Got In

By   /  July 30, 2018  /  Money Matters, Start Ups  /  No Comments

Meg spent her first five start-up years as a custom grazier. Here she talks about the benefits to her and to the livestock owners and how custom grazing worked for her.

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