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The Language You Need to Be Using in Your Marketing

By   /  September 10, 2018  /  2 Comments

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You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-
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About the author

Charlotte Smith farms in Oregon and is the founder of 3CowMarketing.com, an online marketing training company helping farmers across the nation learn relationship-based online marketing techniques to grow a successful, profitable farm business. Additionally, she hosts “The Profitable Farm with Charlotte Smith” private Facebook group, a community of farmers focused on connecting with others to learn, share and gain support. Due to her dedication to improving the soil, animals and the people who eat their products, In 2016 Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank. Charlotte is also the proud mother of a United States Marine, lives in St. Paul, Oregon on the farm with her husband, Marc, (a teacher) and her 2 daughters. You can visit Charlotte at 3CowMarketing.com or inside “The Profitable Farm with Charlotte Smith” Facebook Group.

2 Comments

  1. Hi, Jamie –

    You’re so right – car salesman for sure – and the example I love to use is a Papa Murphy’s radio commercial. They nailed it!

    Most people know the “what” as you pointed out. Farmers interested in turning their sales upward will totally appreciate the “how” – it’s fun to see it in action.

  2. Jamie Coffman says:

    It’s called “Feature Benefit Selling” and it’s been a mainstay of professional salesmanship for many decades. People buy what the product does for them, not its specifications. Just listen to a car salesman sometime. Nothing new here, just its application, but congratulations on rediscovering it.

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