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Setting up Drop Sites and Delivery to Get Through the Quarantine

By   /  March 23, 2020  /  Marketing, Money Matters  /  No Comments

I pulled this information together with Charlotte based on her website and conversations we had. I added additional notes to help you start building an email list, and find additional avenues for selling your products. We are in trying times, right now aren’t we? The Corona virus is affecting all of us, all over the […]

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Why Selling on Social Media No Longer Works (and What Does)

By   /  October 14, 2019  /  Money Matters  /  Comments Off on Why Selling on Social Media No Longer Works (and What Does)

We introduced Charlotte Smith’s new podcast back in June. Today, we want to share one of her latest episodes because it answers many of the questions farmers have about how to find customers and get the word out about their products. Enjoy! The social landscape of Facebook and Instagram have drastically changed in the past […]

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The Language You Need to Be Using in Your Marketing

By   /  September 10, 2018  /  Marketing, Money Matters  /  2 Comments

You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]

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How to Talk About Your High Prices Without Feeling Guilty

By   /  July 23, 2018  /  Marketing, Money Matters  /  1 Comment

Here’s the mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity, and how you can implement it yourself.

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Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

By   /  May 21, 2018  /  Marketing, Money Matters  /  4 Comments

Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he’d heard. Last week we shared her first article covering six steps for getting started making money from your farm. This week she takes a deeper look at one of those steps: Attract your dream customer. I work with thousands […]

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