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The Language You Need to Be Using in Your Marketing

By   /  September 10, 2018  /  Marketing, Money Matters  /  1 Comment

You’re Not Selling What You Think You’re Selling… Most farmers think they sell grass-fed beef, or raw milk, organic chicken or fresh flowers. But when it comes to marketing, that language won’t help you stand out. It looks just like your competitor! What you’re selling is a solution to your customer’s problems. You’re selling ‘that […]

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How to Talk About Your High Prices Without Feeling Guilty

By   /  July 23, 2018  /  Marketing, Money Matters  /  1 Comment

Here’s the mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity, and how you can implement it yourself.

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Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

By   /  May 21, 2018  /  Marketing, Money Matters  /  4 Comments

Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he’d heard. Last week we shared her first article covering six steps for getting started making money from your farm. This week she takes a deeper look at one of those steps: Attract your dream customer. I work with thousands […]

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Greg Judy Says: “This Is the BEST Marketing Advice I’ve Ever Heard” – Part 1

By   /  May 14, 2018  /  Money Matters  /  2 Comments

Greg Judy introduced Kathy to Charlotte at the April “Our Farms Our Future Conference” because he’d heard her talk and knew that she had a lot to offer On Pasture and its readers. She has been kind enough to provide us with this first in a series and we’re working on ways we can provide […]

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