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How to Talk About Your High Prices Without Feeling Guilty

By   /  July 23, 2018  /  Marketing, Money Matters  /  1 Comment

Here’s the mindset shift Joel Salatin taught me about pricing your products as “craft food” instead of as a commodity, and how you can implement it yourself.

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Increase Your Profit by Understanding Marketing

By   /  June 4, 2018  /  Marketing, Money Matters  /  Comments Off on Increase Your Profit by Understanding Marketing

I recently read on article here in On Pasture where Kathy wrote that she’s tired of people talking about how little money they make, and that some youngsters think agriculture should be a public service. For years I thought the biggest problem facing animal agriculture is the brain drain. Think about it, generations before us […]

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Great Marketing Advice Part 2: Three Steps That Will Get New Customers to Your Farm

By   /  May 21, 2018  /  Marketing, Money Matters  /  4 Comments

Greg Judy turned On Pasture onto Charlotte Smith, saying hers was the best marketing advice he’d heard. Last week we shared her first article covering six steps for getting started making money from your farm. This week she takes a deeper look at one of those steps: Attract your dream customer. I work with thousands […]

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Calculating Meat Storage Costs for Chest Freezers

By   /  February 26, 2018  /  Marketing, Money Matters, Start Ups  /  2 Comments

If you put the cost of electricity in terms of the number of chickens or pounds of beef you have to sell to pay for it you’ll have a better handle on making a profit.

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Grassroots Farmers Cooperative Helps Farmers Grow and Make Money

By   /  December 18, 2017  /  Marketing, Money Matters  /  Comments Off on Grassroots Farmers Cooperative Helps Farmers Grow and Make Money

Grass Roots Farmers’ Cooperative has grown into a $2 million-a-year business thanks to farmers working together to serve a common market, and some assistance from Heifer International. They hope their example can serve as a model for other farmer groups.

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