What Should You Charge For Your Eggs?

Doug read last week's piece on the price of eggs and sent us these great thoughts on it. Figuring out how to price your product is not easy. We hope this exchange sparks more great conversation and helps you with that problem. What struck me when I read last week's article "Charge More For Your Eggs! Your Neighbors Will Thank You" was this: "If we could get everyone to raise their prices to reflect the true cost of their particular production model, we could level the playing field and support those producers that are counting on those dollars to keep them viable. Those one or two more dollars are not going to break the bank of the consumer but the added 20 or 50 dollars a week would be a real boon to a producer who may already be struggling to make ends meet." There are three problems with this.  First, it suggests collusion to raise prices (who really knows what a true cost of a production model is?) which, in pretty much all situations, is better known as "price-fixing."  It's price-fixing whether it's done by beer companies and their distributors or by egg growers on country lanes.  Technically it is a crime.  The FTC doesn't care for it: "A plain agreement among competitors to fix prices is almost always illegal, whether prices are fixed at a minimum, maximum, or within some range. Illegal price fixing oc

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2 thoughts on “What Should You Charge For Your Eggs?

  1. Right on Doug! I completely agree with your assessment. The fact is someone running a 5-6000 bird flock with pasture access(not true pasture production, but a decent quality egg nevertheless), can make reasonable wages at around $3 a dozen with conventional feed and about $4.50 organic.

    In my area of central New York there are well over 100 of this type of operation and for most part the owners seem to be very happy. The income seems to be on par with organic dairy and well above conventional dairy.

    Of course the 200 to 300 bird flock cannot compete at these prices, but as you point out there’s a lot more reasons to have chickens than direct egg income alone.

  2. I love roadside stand sales and local farmers markets! I work with and support local producers, small and large. Here is my one piece of advice…

    Stop trying to get rich on a single sale!

    You know, figure out where and when your losses happen and try to establish your market near there. Build your clientele and allow them to trust you. Earn it. Then they will pay for it.

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