Marketing

Consumers DO want your product. It’s just that many don’t really understand what different terms mean. Here’s what some researchers and focus groups tell us about what is important to our customers and how to tell the story of our product.

Matt LeRoux, an agriculture marketing specialist at Cornell Cooperative Extension in Ithaca, NY, is creating a win-win opportunity for livestock producers and their customers.  His “Meat Locker” project helps producers find direct-market customers who will purchase in bulk, and then provides customers with a place to store the meat they buy. The most profitable way […]

When Forrest Pritchard, a Berryville, VA farmer, decided to sell Montana lamb along with his farm raised beef and pork, he knew he had a winner on his hands. See what he learned in the process.