OrganicValley726x88
Loading...
You are here:  Home  >  Money Matters  >  Marketing  >  Current Article

A Model for Getting Local Meats and Produce Into Supermarkets

By   /  April 22, 2019  /  No Comments

    Print       Email

Diana Endicott

Fifteen years ago, it was unheard of for a small farm to sell beef to a supermarket. But today, thanks to Diana Endicott and several projects supported by Sustainable Agriculture Research and Educatioan grants (SARE), over 100 farmers in the Kansas City area supply 30 supermarkets, with meats, fruits, vegetables and specialty goods.

Diana and Gary Endicott began raising natural food and beef cattle in 1995 with an emphasis on sustainable practices and food free of antibiotics, hormones and pesticides. Within two years of starting their farm, the Endicotts realized that if they and their neighbors were going to be successful, they needed to work together to provide product in the quantities that grocery stores require.

That was the beginning of Good Natured Family Farms cooperative – family farmers and ranchers in Kansas and Missouri who supply beef, free-range chicken and eggs, milk in glass bottles, farmhouse cheeses and tomatoes, among others. Their meat is labeled “all-natural,” a USDA-approved claim specifying the ranchers use no growth-enhancing hormones, sub-therapeutic antibiotics or animal by-products.

Producing and marketing beef in a cooperative allows the ranchers to get paid for the added value of beef produced without such supplements — while sharing risk, knowledge and profits. Being part of the co-op also allows farmers and ranchers to focus on their farms and products rather on the marketing of it.

Check out the video below for information on how the Co-op developed.

As Diana says in the video, Good Natured Family Farms cooperative serves as an example of how a community can be productive and build a livelihood from the land. If you’d like to learn more, check out the chapter on this project in SARE’s book “The New American Farmer. If you’d like to follow in the co-op’s footsteps, the project overview.

Without you, On Pasture doesn’t happen!

If you appreciate what On Pasture does for you, please join your fellow readers and send support to meet our grant match. Becoming an Ongoing Supporter with monthly support is especially helpful when we approach funders.

And right now, it would be really helpful if you could let the folks at the Natural Resources Conservation Service know that you appreciate their support for what On Pasture does. Send a Thank You, for the ways that On Pasture has made a difference to you. I’ll collect them and forward them on.

    Print       Email

About the author

Publisher, Editor and Author

Kathy worked with the Bureau of Land Management for 12 years before founding Livestock for Landscapes in 2004. Her twelve years at the agency allowed her to pursue her goal of helping communities find ways to live profitably AND sustainably in their environment. She has been researching and working with livestock as a land management tool for over a decade. When she's not helping farmers, ranchers and land managers on-site, she writes articles, and books, and edits videos to help others turn their livestock into landscape managers.

Leave a Reply

Your email address will not be published. Required fields are marked *

OrganicValley726x88

You might also like...

Partnerships Demonstrate That Profitable Ranching and Healthy Ecosystems Go Hand in Hand

Read More →