Considering Crowd Funding? Here’s a Successful Grass-fed Example

After his first taste of 100% grass fed beef, Mike Salguero was hooked. He preferred the taste and was thrilled to learn about the health advantages that came with it. "Why doesn't EVERYONE eat this?" he wondered. The answer was that not everyone has access to grass fed beef, pork or poultry. Mike figured he could change this by partnering with ranches that had grass fed meat, and getting it to customers with a monthly subscription service. He called it "ButcherBox" and now, thanks to a successful Kickstarter campaign, he's up and running. Kickstarter is one of many crowd-funding services on the internet. (Some others are Indiegogo, Barnraiser and GoFundMe.) Though each have different rules, in general they all allow people to describe a project, set a funding goal, and then ask "the crowd" to send funding to support the project. If folks support your idea, you get the funding and you can get going. If you don't meet your goal, you've at least learned something. Your lack of funding could mean either people don't want the product or service, OR perhaps you didn't have a big enough network to get momentum going, OR maybe you slipped up in the planning stages. I asked Mike to give us some tips about how we can be successful with crowd-funding. Here's what I learned from Mike, and from Kickstarter itself about how to do it right. Mike Says "Failures are due to

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