Back in 2013, some friends and I decided to start a movement. We wanted to create a community of learners who were looking for and sharing information on sustainable, profitable, pasture-raised livestock.
What we did pretty much followed what you see in a video presented by Derek Sivers for his 3 minute TED talk. One shirtless, goofy guy starts dancing, another joins him, then a third, and finally a whole crowd is jumping and shaking and rolling around. As the video plays, Derek breaks down the steps that turn one guy’s idea into a movement.
In essence, that video describes the On Pasture movement:
A leader needs the guts to stand out and be ridiculed.
It took guts to commit to 7 articles a week with no monetary support. And there’s been some ridicule about a business plan that basically says, “If we give good content, people will support it with a few dollars – and they can choose whatever they want to give.”
The first follower is what turns a lone nut into a leader.
Along the way, more and more folks stepped up to join us. We have more authors who send in great content and we have readers who send in support. The crowd is growing!
If you care about a movement, have the courage to follow and show others how to follow.
