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Burger King’s “breathe the farts of change” Campaign Doesn’t Pass the Sniff Test

By   /  July 20, 2020  /  2 Comments

Does lemongrass solve the cattle methane problem? Dr. Frank Mitloehner, UC-Davis professor and extension specialist, is known for challenging the FAO’s numbers on cattle and climate change and getting them to change. Here he tells us what’s up with Burger King’s newest ad campaign.

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Thanks to Dr. Frank Mitloehner for allowing On Pasture to share this post. Please visit the CLEAR Ce
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About the author

Dr. Frank Mitloehner is a professor and air quality specialist in cooperative extension in the Department of Animal Science at the University of California, Davis. Frank is committed to making a difference for generations to come. He is passionate about understanding and mitigating air emissions from livestock operations, as well as studying the implications of these emissions on the health of farm workers and neighboring communities. In addition, he is focusing on the food production challenge that will become a global issue as the world’s population grows to nearly 10 billion by 2050. Frank is also director of the CLEAR Center, which has two cores – research and communications. The CLEAR Center brings clarity to the intersection of animal agriculture and the environment, helping our global community understand the environmental and human health impacts of livestock, so we can make informed decisions about the foods we eat and while reducing environmental impacts. Frank received a Master of Science degree in animal science and agricultural engineering from the University of Leipzig, Germany, and a doctoral degree in animal science from Texas Tech University. Frank was recruited by UC Davis in 2002, to fill its first-ever position focusing on the relationship between livestock and air quality.


  1. Patrick Wentworth says:

    Methane only lingers in the atmosphere for 10 years. So if herds are not increased in size in a ten year period, there can be no increase, correct? And how long does CO2 linger? 100 years? Seems like the automobile is the problem in one worries about “man caused climate change.”

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