One of the silver linings of living through a pandemic is that everyone and everything has gone online. That means you don’t have to travel to take advantage of some really great learning opportunities. And this is a great one!
On September 1, you can connect with Noble Research Institute consultants and Integrity Beef Alliance Members to learn about their value-added calf program and how you can get started.
On September 2, join them to learn the advantages of marketing your bred heifers through a nationally recognized alliance and how it can elevate your cattle program to the next level.
The Integrity Beef Alliance was started by the Noble Research Institute to help graziers produce and market a superior product that brings a higher price. The program emphasizes progressive, regenerative management and, by working together, members have access to marketing venues they might not otherwise reach.
This 4:17 video, featuring the G Bar C Ranch will give you a good idea of the values that members share when it comes to raising superior animals while being good stewards of their landscapes.
I’ve been excited about this program since I first learned about it. Initially, membership was limited to ranchers in Oklahoma and Texas. But the program is going national now, and these two webinars are a great opportunity to learn more and find out how your operation might benefit from participation.
The webinars are free to attend, but you must register to get meeting details and links. Here’s the link for the September 1 session. And here’s the link for the September 2 session. Even if you might not end up joining the Integrity Beef Alliance, this is a great opportunity to get a better understanding of markets and what customers are looking for.
Thanks for reading! I hope you’re all doing well and staying safe out there!