Business Planning Without Killing Your Dreams

I am not a planner, at least not in the strict sense of the term. I'm more of a "visionary." I get a picture of something I'd like to do or accomplish, I imagine it fully-formed and beautiful, I think about the first steps for heading in that direction, I describe the benefits to myself of doing this new thing, and then I GO! In many cases doing this has turned out just fine. But it can also be a bit stressful because I often find myself, like the folks in this ad, "building the plane while it's flying." This can work well when it's a small project, but when it comes to building a business, well, as the guy in this video getting sprayed in the face with coffee, it does have it's flaws. https://youtu.be/S_dgWl83cTM So, of course, we know that a business plan has the potential to make our lives better and to keep us out of trouble. But most of us still don't do it. Why? Because it's painful! A few years back I wrote about my own business planning adventure for a goat prescribed grazing business I was considering. I took a course where we learned how to set up a business, think about taxes, and then the nitty gritty of all the parts of a plan. I wrote a mission statement and goals, looked hard at my potential customer based, and potential income and costs. It wasn't just that thinking is hard. It was that, in the process of putting all this information together, my juicy dream dried up. As my friend Jenn Colby said, there was just too much left brain planning for a ri

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