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Market Research Makes Your Business Plan Work

By   /  June 8, 2015  /  Comments Off on Market Research Makes Your Business Plan Work

Market Research may seem daunting at first. That’s why Rosalie Wilson created this Market Research Workbook. It starts you on the journey with small steps to help you consider your product, the people buying it, and your competition, to ensure that you’ll end in success.

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Many business plans are very strong on the production side, but without market research, the plan is
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About the author

Rose founded her consulting services to specialize in business planning and business development for the farm and food sector. Since 2004 Rose has worked on business plans, strategic plans, feasibility studies, market research, market development, and marketing plans, and provided grant writing services for over 157 farms, and related businesses and organizations. Rose’s mission is to make a difference on a local level: helping build a strong, sustainable, local economy; encouraging a sense of community; and minimizing our collective impact on the environment. Rose’s passion is working with agricultural producers, small businesses, and non-profits and seeing them succeed. Rose is a graduate of Dartmouth with experience in sales for Geographic Data Technology and as the Business Development Manager for Harpoon Brewery. She serves on several boards and committees including the NOFA Loan Committee and the Council of Trustees for Stanstead College. She lives with her husband, Mike and their Ragdoll cats in Norwich, Vermont.

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