This CommonGround* video, “Thriving on Trust” — features Colorado rancher and CommonGround volunteer Kelsey Pope, along with her mother, Cindy Frasier. It offers an inside look at the trust that is built between a farmer or rancher and their livestock. the interdependent relationship that ranchers have with their herd. As Kelsey puts it, “The animals make our family what it is. We are able to take care of them and in turn, they take care of us.”
We’re sharing this video with you for a couple of reasons. First, it’s about you, our readers: people focused on raising healthy livestock while being good stewards of the soil and water that makes it possible. Second, how many times have you said, “If people just knew us and what we do, they would know that we’re doing the best we can.” CommonGround agrees, and has taken steps to help consumers know their farmers. They put together videos like this one that let farmers talk about what they do, and help farmers make direct contact with their customers, as in one of my favorite videos, “Ask a Farmer,” where shoppers press a button at the grocery store and a real live farmer comes out to talk with them. Finally, the title, Thriving on Trust, describes not just a way of life for us. With On Pasture we’ve worked hard to create a place where you can find information you can trust to make your life and your work better. We work to live up to your trust every day and appreciate that you’ve made On Pasture part of your lives.
Enjoy the video, and as always, let us know what questions you have that we can answer.
*CommonGround is a volunteer group of farmers (who happen to be women) who share personal experiences, as well as science and research, to help consumers sort information from misinformation surrounding food and farming. It was founded by the National Corn Growers Association, the United Soybean Board and their state affiliates to start conversations about food between the women who grow it and women who buy it. You can see more videos like this at their website.
