The Turnaround: A Rancher’s Story

Dave Pratt has a new book out and it's one all graziers should read. Packed with principles and processes drawn from the widely acclaimed Ranching For Profit School, The Turnaround: A Rancher's Story, tells a story familiar to us all about facing the frustrations and overcoming the challenges that all family ranches must overcome if they are going to stay family ranches. It focuses on Wayne and Lori who discover that knowing how to grow crops and raise livestock is not the same thing as knowing how to run a business that does those things. Land rich and cash poor, supported by off-farm income, they are working harder and falling further behind. Wayne is frustrated. Lori is tired. Burning the candle at both ends, they treat life as though it is something that is going to happen later. But after ten years, they're beginning to ask, "How long do we