Re-purposing the Brassiere

At On Pasture, we think outside of the box. One of the things we like about you, dear reader, is that you do too! Sometimes that means thinking differently about things we use every day, ilk this story of a woman who thought big about underwear.

Ebra in actionAfter working with children affected by the Chernobyl nuclear accident, Dr. Elena Bodnar saw that a lot of folks were struggling with health issues that could possibly be averted in future crises. She looked around, and looked down. Her bra, she saw, could serve as not one, but two personal face masks. Working out the details with the help of her husband (ah, to have been at the dinner table conversations in their house!), she came up with a device that takes only 25 seconds to take off, and then put on. Wearing it as a face mask will decrease inhalation of potentially dangerous airborne particles. Depending on what style you or your face mask provider is wearing, you may also find that it’s a colorful look, too.

In this video, she demonstrated her big idea on other big thinkers. Observe a woman who realized that her brassiere could save lives. In the process, watch her attach her bra to the heads of 3 Nobel Laureates, protecting other brains that think outside the box. You can buy an Emergency Bra, too, and now, with an optional radiation sensor. Washing instructions are the same for normal bras, but take out the sensor before you run that through the machine.

If you’re a tablet reader, here’s your link. 

One thought on “Re-purposing the Brassiere

  1. Now I have to figure out which lady to buddy up with! I had better quit now as this will not die easily.

    Troy, I know you have something to say! And no fear.

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