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Why Do the Big Guys Win?

By   /  August 14, 2017  /  2 Comments

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Click for more information. A recent Ranching For Profit School graduate sent me a link to MSN Caree
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  • Published: 4 years ago on August 14, 2017
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  • Last Modified: March 18, 2019 @ 9:16 am
  • Filed Under: Money Matters

About the author

Dave Pratt is one of the most sought after speakers and respected authorities on sustainable ranching in North America. He’s earned a reputation for innovative teaching with a practical edge and has helped hundreds of farmers and ranchers develop and implement strategies to improve their land, strengthen their relationships and increase profit. His programs, which include the Ranching For Profit School and Executive Link, have benefited thousands of families and millions of acres. Dave’s new book, Healthy Land Happy Families and Profitable Businesses has received high acclaim from industry leaders. Joel Salatin said, “This book delivers more meaningful advice in one small space than I’ve ever seen.” Wayne Fahsholtz, former President and CEO of Padlock Ranch advised, “If you are serious about wanting your ranch to be successful / sustainable, than this is an important read.” Stan Parsons called it, “…the best book ever written about ranching anywhere.”


  1. Jess Jackson Jr says:

    I had an enlightening discussion with an intern during the summer about 3-4 years ago. I asked her what her earnings goal was when she graduated and started her career in agriculture. Her response was $300K per year. She was an intern and had apparently not connected the apprenticeship with USDA and with her expectations.

    Everyone has to make their own decisions but ranching and farming is too hard to treat as charity for me.

    I would also suggest that the niche ranch and farm can be very profitable. Less iron and more working with creation.

  2. Gene Schriefer says:

    Labor is built in as a cost item, so at least you budget to pay yourself. So is expected/desired return on investment, is a cost.

    This was pointed out at tour of meat plant I Greeley that was for sale many years ago. Corporate managers pegged return on investment at 20% and the plant only could achieve an 18% return, the corporate verdict, this investment was losing us 2% and should be sold.

    Wow what if producers all did this?

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