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Rancher Loren Poncia Talks Covid-19 and a Shift to Direct-to-Consumer Sales

By   /  August 3, 2020  /  Comments Off on Rancher Loren Poncia Talks Covid-19 and a Shift to Direct-to-Consumer Sales

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Loren Poncia of Stemple Creek Ranch near Tomales Bay, California is a fourth generation rancher raising grass fed beef, lamb and pork. His goal is to “raise an awesome, wholesome, nutritious product, and, at the same time, do the dance with Mother Nature to build soil health and biodiversity.”

When Covid-19 hit, the ranch lost 99 percent of its restaurant business. In this 5:09 video he describes how they quickly pivoted to direct to consumer sales. He shares how they went from restaurant size portions to individual-size packaging and how they work through the processing challenges they faced. He also talks about the unrecognized costs of “cheap” meat, and how to talk to consumers about voting and eating with their dollars.

I hope he gives you some ideas as you work through similar challenges.

Do you have stories about changes you’ve made due in response to Covid-19 related challenges? Please let me know so I can help you share them with the On Pasture community. Together we can all come through this more successfully!

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  • Published: 2 months ago on August 3, 2020
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  • Last Modified: August 3, 2020 @ 9:16 pm
  • Filed Under: Money Matters

About the author

Publisher, Editor and Author

Kathy worked with the Bureau of Land Management for 12 years before founding Livestock for Landscapes in 2004. Her twelve years at the agency allowed her to pursue her goal of helping communities find ways to live profitably AND sustainably in their environment. She has been researching and working with livestock as a land management tool for over a decade. When she's not helping farmers, ranchers and land managers on-site, she writes articles, and books, and edits videos to help others turn their livestock into landscape managers.

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