Friday, July 19, 2024
HomeMoney MattersRancher Loren Poncia Talks Covid-19 and a Shift to Direct-to-Consumer Sales

Rancher Loren Poncia Talks Covid-19 and a Shift to Direct-to-Consumer Sales

Loren Poncia of Stemple Creek Ranch near Tomales Bay, California is a fourth generation rancher raising grass fed beef, lamb and pork. His goal is to “raise an awesome, wholesome, nutritious product, and, at the same time, do the dance with Mother Nature to build soil health and biodiversity.”

When Covid-19 hit, the ranch lost 99 percent of its restaurant business. In this 5:09 video he describes how they quickly pivoted to direct to consumer sales. He shares how they went from restaurant size portions to individual-size packaging and how they work through the processing challenges they faced. He also talks about the unrecognized costs of “cheap” meat, and how to talk to consumers about voting and eating with their dollars.

I hope he gives you some ideas as you work through similar challenges.

Do you have stories about changes you’ve made due in response to Covid-19 related challenges? Please let me know so I can help you share them with the On Pasture community. Together we can all come through this more successfully!

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Kathy Voth
Kathy Voth
I am the founder, editor and publisher of On Pasture, now retired. My career spanned 40 years of finding creative solutions to problems, and sharing ideas with people that encouraged them to work together and try new things. From figuring out how to teach livestock to eat weeds, to teaching range management to high schoolers, outdoor ed graduation camping trips with fifty 6th graders at a time, building firebreaks with a 130-goat herd, developing the signs and interpretation for the Storm King Fourteen Memorial trail, receiving the Conservation Service Award for my work building the 150-mile mountain bike trail from Grand Junction, Colorado to Moab, Utah...well, the list is long so I'll stop with, I've had a great time and I'm very grateful.

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