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Setting up Drop Sites and Delivery to Get Through the Quarantine

By   /  March 23, 2020  /  Comments Off on Setting up Drop Sites and Delivery to Get Through the Quarantine

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I pulled this information together with Charlotte based on her website and conversations we had. I added additional notes to help you start building an email list, and find additional avenues for selling your products.

Charlotte Smith is the author of “Farm Marketing From the Heart” and teaches “Sales Made Simple.” Her podcast is free and a great way to learn techniques to improve your operation’s profitability

We are in trying times, right now aren’t we? The Corona virus is affecting all of us, all over the world (not just our farm, or our town, or our country… all of us).

During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge. I want us all to get through this together. So, in my latest podcast I share the exact process I use to get products in the hands of people when markets close, like they’re doing all across the country right now.

The podcast includes:

• The logistics of getting deposits and payments
• How I set up drop sites, including examples of places that might work for you, and how to make sure people show up and are on time.
• Prepping for delivery, from packing orders to making paperwork efficient
• My technique to make sure my costs are covered while still offering “free delivery”
• Tech tools to make invoices, on-site payments, etc, even easier

One of the most important things I cover is building and maintaining relationships. Relationships with customers are what make us successful, and relationships with each other are what will get us through these difficult times, even when we have to stay 6 feet apart.

Here’s the link to listen to the podcast at my website. If you prefer listening on iTunes, Android, or other platforms, you’ll find links there. You’ll also find a link to download a checklist of everything I talk about on the podcast, in case you miss something in your note taking.

Take care during this challenging time full of unknowns! We will get through it together.

Charlotte

A Note From Kathy

In her podcast, Charlotte talks about using the email list that you’ve been building over time. If you don’t have an email list yet, don’t panic. There are some other things you can do to make contact with potential customers.

1. Contact your neighbors and let them know you have product available. They can reach out to their friends and neighbors as well to help spread the message. You can do this by phone, or by email. And if you do it by email, hey, you’re starting to build your email list!

2. If you’ve been working with a farmer’s market check in with your contact there. I’ve read of many of them figuring out options.

3. Check in with your State Department of Agriculture. I’ve also gotten notices of ways they are working to connect farmers with food to the people that need it.

Don’t know what to charge?

Charlotte has a free online course that might be helpful to you. In fact, she’s got a list of free courses here that can help you set up your website, develop an email marketing system, and more. Here’s the link to check them all out.

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About the author

Charlotte Smith farms in Oregon and is the founder of 3CowMarketing.com, an online marketing training company helping farmers across the nation learn relationship-based online marketing techniques to grow a successful, profitable farm business. Additionally, she hosts “The Profitable Farm with Charlotte Smith” private Facebook group, a community of farmers focused on connecting with others to learn, share and gain support. Due to her dedication to improving the soil, animals and the people who eat their products, In 2016 Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank. Charlotte is also the proud mother of a United States Marine, lives in St. Paul, Oregon on the farm with her husband, Marc, (a teacher) and her 2 daughters. You can visit Charlotte at 3CowMarketing.com or inside “The Profitable Farm with Charlotte Smith” Facebook Group.

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